the Swoosh
the Swoosh
An ongoing research on the Swoosh, the popular Nike logo, in Accra and Lagos.
The life of the Swoosh in Accra
In Accra, the Swoosh lives a life on it's own. You find the logo [and creative interpretations of it] on motorised vehicles, second hand clothes and on a lot of counterfeit products. Why is the logo so popular what what does it mean to people on the grounds? We want to understand and went around town and asked people in the streets....