To ensure Amsterdamse Poort resonates more with the wishes and needs of the local community, its owner, CBRE, brought me on board to drive their community engagement and cultural strategy. In this role, I see to it that the project consistently collaborates with local talent, while amplifying the voices of neighbourhood entrepreneurs and community figures through dedicated storytelling on their social media channels and website.

Beyond digital narratives, I conceptualise and programme events and place-testing activities, while strategically matching local and cultural entrepreneurs with the centre. A standout success of this approach is The Jollof Club, who are opening their very first ever restaurant in the Poort. This milestone was made possible through their participation in a pop-up restaurant concept, and idea from my hand. With my holistic approach, I help CBRE transform a commercial asset into a vibrant, community-driven hub.

content creation - story telling - community building - community strategy - marketing strategy - curate and programme events - moderation

I am an anthropologist who helps organizations uncover the truth about human behavior by bridging the gap between what people say they do and what they actually do. By combining in-depth interviews with immersive participant observations, I investigate complex human and global systems - whether that means cross-referencing stated needs with real-world behaviors to optimize workwear for This Memento, engaging local residents in Amsterdam Zuidoost for Gemeente Amsterdam’s high-rise renovations, or tracking the global second-hand clothing pipeline from Dutch waste managers to the markets of Accra, Ghana. You can hire me to design and execute deep-dive qualitative user research, facilitate community engagement, map supply chains for circular economy initiatives, and translate complex field data into strategies, published articles, and creative projects.

qualitative research - participant observation - interviewing

 Informed by the intersection of contemporary African fashion and style anthropology, my work analyses personal style as a dynamic, lived practice and a powerful visual narrative of identity, culture and beliefs. With a view to elevating pioneering African designers to the global stage, I craft compelling commentary on the profound innovation these creators bring to the broader industry. Bridging cultural theory with real-world editorial insight, I conduct field research to identify and document shifting style dynamics, translating the notable emerging trends across the Netherlands and the African continent into sharp, culturally resonant fashion journalism.